Paradrawthe legal stack, drawnexplainer
Cookie Declaration | Lattice
3,685 words, 132 clausesno date on the pageread 17/10/2026source
·Your consent
·Cookie declaration
| Classification | Name | Provider | Purpose | Expiry |
|---|---|---|---|---|
| MARKETING | ^ab._gdd.+ | Braze Inc | Temporarily created (and then deleted) to determine the root-level cookie domain, which allows the SDK to work properly across sub-domains. Tracks session_id, device_id, and external_id. pattern type cookie with a common root of ab._gd followed by a string of numbers. | Session |
| MARKETING | ab.storage.deviceId.(w+) | Braze Inc | Randomly-generated string used to identify anonymous users, and to differentiate users' devices and enables device-based messaging. | 1 year |
| MARKETING | ab.storage.sessionId.(w+) | Braze Inc | Randomly-generated string used to determine whether the user is starting a new or existing session to sync messages and calculate session analytics. | 1 year |
| MARKETING | ^__adroll_* | NextRoll Inc | This cookie is used to identify the visitor across visits and devices. It is used by real-time bidding for advertisers to present relevant advertisement. | 1 year |
| ANALYTICS | ^ajs%3Acookies$ | Segment Inc | This cookie supports use, service performance, and functionality of websites. Cookies in this domain have lifespan of 1 year. | 1 year |
| ANALYTICS | ^ajs%3Atest$ | Segment Inc | This performance cookie counts visits and tracks other website traffic-related metrics. Cookies in this domain have lifespan of 1 year. | 1 year |
| ANALYTICS | ^ajs_anonymous_id.* | Segment Inc | These cookies are generally used for Analytics and help count how many people visit a certain site by tracking if you have visited before. This cookie has a lifespan of 1 year. | 1 year |
| ANALYTICS | ^ajs_group_id$ | Segment Inc | This cookie is set by Segment used to group visits by different website users if logged in. | 1 year |
| ANALYTICS | ^ajs_user_id$ | Segment Inc | This cookie is set by Segment used for usage analytics if logged in. | 1 year |
| MARKETING | _an_uid | AppNexus Inc | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | 1 year |
| MARKETING | ^__ar_v4$ | Google LLC | Used by DoubleClick to helps with tracking conversion rates for ads. | 1 year ESSENTIAL | ^bannerCookie$ ESSENTIAL | ^bannerVersion$ | ||||
| ANALYTICS | ^_biz_ABTestA$ | Bizible | Checks effectiveness of A/B testing. | 1 year |
| ANALYTICS | _biz_dfsA | Bizible | Bizible stores this cookie to temporarily store form submission data, to determine whether or not tracking form on HTTPS is enabled. | 1 year |
| ANALYTICS | ^_biz_flagsA$ | Bizible | Used by Bizible to store information such as whether or not the user has submitted a form, performed a crossdomain migration, sent a viewthrough pixel, opted out from tracking, etc. | 1 year |
| ANALYTICS | _biz_kvpA | Bizible | Collects data on user visits to the website, such as what pages have been accessed. | Session |
| ANALYTICS | ^_biz_nA$ | Bizible | Used by Bizible to record website and server performance with each visit to the site. The data is aggregated and analyzed; therefore, it remains anonymous upon use. | 1 year |
| ANALYTICS | ^_biz_pendingA$ | Bizible | Used by Bizible to record website and server performance with each visit to the site. The data is aggregated and analyzed; therefore, it remains anonymous upon use. | 1 year |
| ANALYTICS | ^_biz_sid$ | Bizible | Used by Bizible to record website and server performance with each visit to the site. The data is aggregated and analyzed; therefore, it remains anonymous upon use. | Session |
| ANALYTICS | ^_biz_uid$ | Bizible | Used by Bizible to record website and server performance with each visit to the site. The data is aggregated and analyzed; therefore, it remains anonymous upon use. | 1 year |
| ESSENTIAL | _cat | Google LLC | Email checking cookie for form functionality | 1 year ANALYTICS | ^_clck$ | Microsoft ANALYTICS | ^_clsk$ | Microsoft | ||||
| MARKETING | ^CONSENT$ | Greenhouse Software Inc | Carries information about how the end user uses the website and any advertising that the end user may have seen before visiting said website. | Undefined |
| PERSONALIZATION | cookieperks | Remembers if you're allowed to access our exclusive community perks | 1 year ANALYTICS | _cs_t |
| ESSENTIAL | datadome | DataDome | This a security cookie based upon detecting BOTS and malicious traffic. | 1 year |
| ESSENTIAL | ^_dc_gtm_UA-.* | Google LLC | Associated with sites using Google Tag Manager to load other scripts and code into a page. | Under investigation |
| ANALYTICS | ^dd_cookie_test_ | Datadog Inc | Temporary cookie used to test for cookie support. Expires instantly. | Session |
| ANALYTICS | _dd_s | Datadog Inc | Cookie used to group all events generated from a unique user session across multiple pages. It contains the current session ID, whether the session is excluded due to sampling, and the expiration date of the session. The cookie is extended for an extra 15 minutes every time the user interacts with the website, up to the maximum user session duration (4 hours). | Session |
| ANALYTICS | debug_vis_opt_exp_* | VWO | This cookie is created when a Test Campaign goal is triggered. This cookie, when created, will always have a value of 1 | 100 days |
| ANALYTICS | debug_vis_opt_exp_(d+)_combi | VWO | This cookie is created when a visitor is chosen for a particular variation for a test. This cookie ensures that visitors see the same variation when they revisit the page in the future. Here the Control always has the value of 1, Variation #1 always has the value of 2, and Variation #2 has a value of 3, and so on | 100 days |
| ANALYTICS | debug_vis_opt_test_cookie | VWO | This cookie is created to detect if the cookies are enabled on the visitor's browser or not. It also helps in tracking the number of browser sessions a visitor has gone through. The value of this cookie is always 1 | Session |
| ANALYTICS | debug_vis_preview_368139 | VWO | This cookie is generated when you switch variations in preview mode | Session |
| PERSONALIZATION | drift_aid | Drift Inc | Sets a unique ID for the specific user. This allows the website to target the user with relevant offers through its chat functionality. | 1 year |
| PERSONALIZATION | drift_campaign_refresh | Drift Inc | Sets a unique ID for the specific user. This allows the website to target the user with relevant offers through its chat functionality. | 1 day |
| PERSONALIZATION | driftt_aid | Drift Inc | This is the anonymous identifier token. It is used to tie the visitor on your website with the profile within the Drift system. This allows Drift to remember the information that this site visitor has provided through the chat on subsequent site visits. | 2 Years |
| MARKETING | ^_fbc$ | Meta | Placed by Facebook to store last visit | 2 years |
| MARKETING | ^_fbp$ | Meta | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | 3 months |
| ANALYTICS | fs_lua | FullStory Inc | Captures the timestamp of the last user action. It is used to assist with the FullStory session lifecycle, ensuring user activity extends the session. | 30 minutes |
| ANALYTICS | fs_uid | FullStory Inc | When an end-user visits a customer's site, that cookie is used to track the user across sessions and pages. The same user may visit a site multiple times and may navigate to many pages within a single session. This cookie ensures that all captured session traffic is associated with one user. A session cannot be captured without this cookie and the users anonymized visit will not be logged. | 1 year |
| ANALYTICS | ^_ga$ | Google LLC | Associated with Google Universal Analytics to distinguish unique users by assigning a randomly generated number as a client identifier. | 2 Years |
| ANALYTICS | _ga_.* | Google LLC | Used to persist session state. | 2 years |
| ANALYTICS | _gac_.* | Google LLC | Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts | 90 days |
| ANALYTICS | ^_gat$ | Google LLC | Associated with Google Universal Analytics to throttle the request rate - limiting the collection of data on high traffic sites. | 1 minute |
| ANALYTICS | ^_gat_UA-.* | Google LLC | Set by Google Analytics to identity the number of the account or website it relates to. | Session MARKETING | ^_gcl_ag$ | Google | ||||
| MARKETING | ^_gcl_au$ | Google LLC | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services | 3 Months |
| MARKETING | ^_gcl_aw$ | Google LLC | Stores ad click information so that conversions can be attributed outside the landing page | 90 days |
| MARKETING | _gcl_dc | Google LLC | This cookie is for advertising, including serving and rendering ads, personalizing ads from Google. | 90 days |
| MARKETING | _gcl_gb | Google LLC | This cookie is used to track campaign related information on the user | 90 days |
| MARKETING | _gcl_gs | Google LLC | 3 months | ||||
| ANALYTICS | ^_gd.* | Google LLC | Associated with Google Analytics. | Undefined |
| ANALYTICS | ^_gid$ | Google LLC | Associated with Google Universal Analytics to distinguish unique users by assigning a randomly generated number as a client identifier. | 24 hours |
| ANALYTICS | ^_hjAbsoluteSessionInProgress$ | Hotjar Ltd | This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie. | 30 minutes |
| ANALYTICS | _hjCookieTest | Hotjar Ltd | Checks to see if the Hotjar Tracking Code can use cookies. If it can, a value of 1 is set. Deleted almost immediately after it is created. Under 100ms duration, cookie expiration time set to session duration. Boolean true/false data type. | Session |
| ANALYTICS | ^_hjFirstSeen$ | Hotjar Ltd | This is set to identify a new user's first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions. | Session |
| ANALYTICS | _hjHasCachedUserAttributes | Hotjar Ltd | Enables Hotjar to know whether the data set in _hjUserAttributes Local Storage item is up to date or not. | Session |
| ANALYTICS | ^_hjid$ | Hotjar Ltd | Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | 1 year |
| ANALYTICS | ^_hjIncludedInSessionSample_* | Hotjar Ltd | Set to determine if a user is included in the data sampling defined by daily session limit. | Session |
| ANALYTICS | ^_hjSession.* | Hotjar Ltd | A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session. | 30 minutes |
| ANALYTICS | ^_hjTLDTest$ | Hotjar Ltd | When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed. | Session |
| ANALYTICS | ^_hp2_hld.* | Heap Inc | Used to determine which domain a cookie can be set on, since public suffix domains block setting cookies at the top level. | Undefined |
| ANALYTICS | ^_hp2_id.* | Heap Inc | Used by Heap Analytics to track user behavior on the website. | 2 Years |
| ANALYTICS | _hp2_props.2259279216 | Heap Inc | To Store and track interaction. | 1 year |
| ANALYTICS | ^_hp2_ses_props.* | Heap Inc | Used by Heap Analytics to track user behavior on the website. | 2 Years |
| ANALYTICS | https://analytics.ahrefs.com/analytics.js | ||||
| MARKETING | https://dx.mountain.com/ | Mountain | ||||
| PERSONALIZATION | https://elevenlabs.io/ | ||||
| MARKETING | https://gs.mountain.com/ | Mountain | ||||
| MARKETING | https://px.mountain.com/ | Mountain | ||||
| MARKETING | IndrX1JCa05TMUNZX0JQWVdpSzJ4aG9yajZuQ2FLRjRYbnRFcUNicjVjQk5BX2Fub255bW91c1VzZXJJZCI%3D | Unify GTM | First party cookie that stores a unique ID for the user to track their session and future revisits. Expires on session. | Session |
| ANALYTICS | ^_intellimizeTest-* | Intellimize | A/B testing and web personalization | Session HIDDEN | ^ISCHECKURLRISK$ | ||||
| ESSENTIAL | Lattice Cookies | Lattice | Cookies used for unlocking content and personalizing on-site experience. | ||||
| MARKETING | li_adsId | Linkedin Corporation | The li_adsId cookie helps identify and track users for advertising purposes, enabling LinkedIn and advertising partners to offer more personalized and relevant advertising. | 1 month |
| MARKETING | li_fat_id | LinkedIn Corporation | LinkedIn indirect identifier for Members for conversion tracking, retargeting, analytics | 30 days |
| MARKETING | li_giant | LinkedIn Corporation | Indirect indentifier for groups of LinkedIn Members used for conversion tracking | 7 days |
| MARKETING | ln_or | LinkedIn Corporation | LinkedIn enables third party sites to include some of its services such as Insight Tag, post embeds, Apply with LinkedIn and Sign In with LinkedIn. These services use a subset of cookies listed in the following table. This cookie is used to determine if Oribi analytics, one of the third party sites that LinkedIn enables, can be carried out on a specific domain. | 1 day |
| ANALYTICS | _lr_* | LogRocket | This cookie is used for site analytics and to detect technical and usability issues on the website. | Session |
| MARKETING | _mkto_purl | Marketo Inc | Track the page visits of a user and may contain information about the user's interactions with the website, such as the pages viewed and actions taken. | 2 years |
| MARKETING | ^_mkto_trk$ | Marketo Inc | Allows a website to link visitor behaviour to the recipient of an email marketing campaign, to measure campaign effectiveness. | 2 years |
| ANALYTICS | mp_* | Mixpanel Inc | Helps understand how users move throughout the site, measure visits to parts of our site, track the success of flows within our site, understand where the failures or dropoffs are, and measure the success of changes to the site. | 1 year |
| ANALYTICS | ^__mp_opt_in_out_.* | Mixpanel Inc | Tracks user opt-in and opt-outs | 1 year MARKETING | __obref | OpenAI MARKETING | __oppref | OpenAI | ||||
| PERSONALIZATION | ^optimizelyOptOut$ | Optimizely | ||||
| ESSENTIAL | osano_consentmanager | Osano Inc | Your consent categorization (e.g., MARKETING: ACCEPT/DENY) as well as when the user's consent expires, and Osano needs to ask for consent again | 1 year |
| MARKETING | __pdst | Podsights | Ussed by Podsights to track and measure user behavior attributed to podcast advertising. | 1 year MARKETING | ^perf_.* | ||||
| ANALYTICS | ^_pk_id.* | Matomo | Used to help website owners track visitor behaviour and measure site performance. | 13 months |
| ANALYTICS | _pk_ref.1.f221 | Matomo | used to store the attribution information, the referrer initially used to visit the website | 6 months |
| ANALYTICS | _pk_ses.1.f221 | Matomo | short lived cookies used to temporarily store data for the visit | 30 minutes |
| ESSENTIAL | popupShown | Lattice | Optimizes Lattice website experience by understanding if the user has seen an exit intent pop-up in their session | Session |
| PERSONALIZATION | __q_domainTest | Qualified.com | This is a cookie used in rare cases if Qualified is unable to detect the domain where Qualified is being instantiated. It is set and immediately unset. | Expired |
| PERSONALIZATION | __q_state_t4GpQ442fyXVPw62 | Qualified.com | Contains a number of attributes identifying the website visitor and their interaction with the Qualified Chat Messenger. This identifier is stored in the website visitor's browser as well as the Qualified Service. | 10 years |
| MARKETING | _rdt_uuid | Reddit Inc | This cookie is set by Reddit and is used for remarketing on reddit.com | 3 months |
| MARKETING | ^sa_1-.*_adurl$ | StackAdapt Inc | Session | ||||
| MARKETING | ^sa_1-.*_sid$ | StackAdapt Inc | Session | ||||
| MARKETING | sa_aid_pv | StackAdapt Inc | Stores auction ID of a recent ad click (if engagement tracking is enabled on the universal pixel) | 1 hour |
| MARKETING | ^sa-camp-* | StackAdapt Inc | Tracks a campaign ID that a user has viewed or clicked | 90 days |
| MARKETING | sa-r-date | StackAdapt Inc | Stack Adapt advertising first-party cookie. Tracks visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. | 1 month |
| MARKETING | sa-r-source | StackAdapt Inc | Stack Adapt advertising first-party cookie. Tracks visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. | 1 month |
| MARKETING | sa-u-date | StackAdapt Inc | Stack Adapt advertising first-party cookie. Tracks visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. | 1 month |
| MARKETING | sa-user-id | StackAdapt Inc | To be able to unique identify a user for retargeting, conversion, or look-a-like purposes | 1 year |
| MARKETING | ^sa-user-id-v* | StackAdapt Inc | To be able to unique identify a user for retargeting, conversion, or look-a-like purposes | 1 year |
| MARKETING | sa-u-source | StackAdapt Inc | Stack Adapt advertising first-party cookie. Tracks visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. | 1 month |
| MARKETING | SOCS | Google LLC | Store a user's state regarding their cookies choices | 13 months ESSENTIAL | sops-webinar | ||||
| ESSENTIAL | stayIntent | Lattice | Optimizes Lattice website experience by understanding if the user has seen an exit intent pop-up in their session | Session |
| ESSENTIAL | stay-intent-pricing | Lattice | Optimizes Lattice website experience by understanding if the user has seen an exit intent pop-up in their session | Session |
| ESSENTIAL | ^__stripe_.* | Stripe | Fraud prevention and helps us monitor for and detect potentially harmful or illegal use of our Services. | 1 year ANALYTICS | __TAG_ASSISTANT | Google | ||||
| MARKETING | ^_te_$ | Adroll | Associated with Adroll and helps display online advertising targeted to users who have already visited the advertisers site, to encourage them to return. | Session |
| ANALYTICS | ^__tld__$ | Segment Inc | From Segment Analytics.js library; this cookie helps to determine out a top-level domain for a user. | Session |
| ESSENTIAL | TourDemoed | Lattice | Optimizes Lattice website experience by understanding if the user has engaged with the Lattice product tour | Session |
| ESSENTIAL | tourForm | Lattice | Optimizes Lattice website experience by understanding if the user has engaged with the Lattice product tour | Session |
| MARKETING | _uetmsclkid | Microsoft Corporation | This is the Microsoft Click ID, which is used to improve the accuracy of conversion tracking. | 1 year |
| MARKETING | _uetsid | Microsoft Corporation | This contains the session ID for a unique session on the site. | 1 year |
| MARKETING | ^_uetvid$ | Microsoft Corporation | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. | 16 Days |
| ANALYTICS | userty.core.p.305dd0 | Heap Inc | Contains replay user properties (user id, user identity, and some user metadata) | 2 years |
| ANALYTICS | userty.core.s.305dd0 | Heap Inc | Contains replay session properties (replay session id, session timestamp and some session metadata) | Session |
| ANALYTICS | _vis_opt_exp_136_split | VWO | This cookie is created when one of the variations is chosen for the visitor, but the visitor is not yet redirected to the variation page. It exists so that VWO can verify that the variation page corresponds to the chosen variation after landing on the page. The value is >=2 (as 1 corresponds to Control and it's not created in case the Control is chosen) | 100 days |
| ANALYTICS | ^_vis_opt_exp_.*_combi$ | VWO | This cookie is created when a visitor is chosen for a particular variation of a test. It ensures that visitors see the same variation when they revisit the page. Here the Control always has the value of 1, Variation #1 always has the value of 2, Variation #2 has the value of 3, and so on | 100 days |
| ANALYTICS | ^_vis_opt_exp_.*_combi_choose$ | VWO | This cookie stores the chosen combination. It's a temporary cookie that gets deleted when the campaign changes are applied | 100 days |
| ANALYTICS | ^_vis_opt_exp_.*_exclude$ | VWO | This cookie is created when a visitor has been excluded from a campaign due to the traffic percentage specifications. The value of this cookie is always 1. | 100 days |
| ANALYTICS | ^_vis_opt_exp_.*_goal_.* | VWO | This cookie is created when a VWO campaign goal is triggered. This cookie, when created, will always have a value of 1 | 100 days |
| ANALYTICS | ^_vis_opt_s$ | VWO | Distinguishes between new and returning visitors. | 100 days |
| ANALYTICS | ^_vis_opt_test_cookie$ | VWO | Tests if the browser is set to allow cookies. | Session |
| ANALYTICS | _vwo | VWO | This cookie is a jar of all the cookies. It is currently created only for the Safari browser. | Undefined |
| PERSONALIZATION | weird_get_top_level_domain | Salesforce.com Inc | Detects the root domain on the page. | Session |
| ESSENTIAL | x-ms-cpim-cache|[A-Za-z0-9]+_0 | Microsoft | ||||
| PERSONALIZATION | ^__zlcid$ | Zendesk Inc | Store the Zopim Live Chat ID used to identify a device across visits. | 1 Year |
| PERSONALIZATION | ^__zlcmid$ | Zendesk Inc | Live chat widget sets the cookies to store the Zopim Live Chat ID used to identify a device across visits. | 1 Year |
| PERSONALIZATION | ^__zlcstore$ | Zendesk Inc | These cookies allow for communication via Live Chat and recognizes a device between visits during a chat session. | 2 hours |
| PERSONALIZATION | ^zte2095$ | Zendesk Inc | Used to identify the domain/subdomain the Chat Widget is located on. | Session |
| ESSENTIAL | osano_consentmanager | Osano | Stores the user's current consent status. | 1 year |
| ESSENTIAL | osano_consentmanager_uuid | Osano | Stores the user's unique consent identifier. | 1 year |