2,693 words, 110 clausesupdated June 11, 2026read 13/10/2026source
| Name of the cookie | Category and purpose | Duration of cookie storage after visit | Who serves the cookie |
|---|---|---|---|
| SM | Advertising and Social Media: Used in synchronizing the MUID across Microsoft domains. | Session | Microsoft |
| rt | Advertising and Social Media: Helps MNTN understand the "round trip" of a consumer, from seeing an advertisement to eventually visiting Front's website. | Persistent: 1 year | MNTN |
| cebs | Performance: Tracks the current user session across different pages. | Session | Crazy Egg |
| cebs_ | Performance: Tracks the current user session across different pages. | Session | Crazy Egg |
| _ce.clock_data | Performance: Tracks difference between user time zone and server time zone. | Persistent: 1 day | Crazy Egg |
| __cflb | Strictly Necessary: Cloudflare cookie set by Qualified to maintain chat state and user interaction across website visits. | Session | Cloudflare (used by Qualified) |
| __q_state_1ma12v8c9weKFaJi | Strictly Necessary: Preserves browsing state and conversation history across pages. | Persistent: 1 year | Qualified |
| _ce.s | Performance: Tracks a recording visitor session unique ID, tracking host and start time | Persistent: 1 year | Crazy Egg |
| IndrX0RwYk1HS* | Performance: Used to track page visits in an immediate session to understand which services a visitor is interested in. | Session | UnifyGTM |
| unify_session_id | Performance: Used to track page visits an immediate session to understand which services a visitor is interested in. | Session | UnifyGTM |
| unify_visitor_id | Performance: Used to track page visits across sessions to understand which services a visitor is interested in. | Persistent: 400 days | UnifyGTM |
| ahoy_visit | Advertising and Social Media: Used by Crozdesk to distinguish between unique sessions. | Persistent: 1 day | Revleads |
| ahoy_visitor | Advertising and Social Media: Used by Crozdesk to distinguish between unique visitors to the site. | Persistent: 1 year | Revleads |
| __cf_bm | Advertising and Social Media: Helps manage incoming traffic that matches criteria associated with bots. | Session | Revleads |
| OptanonAlertBoxClosed | Strictly Necessary: Necessary to prevent visitors to front.com from seeing the website's cookie banner after they have closed it out. | Persistent: 1 year | OneTrust |
| OptanonConsent | Strictly Necessary: Necessary to track whether visitors to the website have accepted certain cookie categories. | Persistent: 1 year | OneTrust |
| optimizelySession | Performance: Tracks new/returning visitor functionality for A/B test experimentation. | Persistent: 1 year | Optimizely |
| optimizelyOptOut | Strictly Necessary: Stores if the user has opted out of Optimizely A/B test experimentation. | Persistent: 1 year | Optimizely |
| __cf_bm | Strictly Necessary: Helps manage incoming traffic that matches criteria associated with bots. | Session | Cloudflare |
| _cfuvid | Strictly Necessary: Set by the content delivery network provider Cloudflare for rate limiting policies. | Session | Cloudflare |
| __cf_bm | Strictly Necessary: Helps manage incoming traffic that matches criteria associated with bots. | Session | Cloudflare (used by HubSpot) |
| __cf_bm | Strictly Necessary: Helps manage incoming traffic that matches criteria associated with bots. | Session | Cloudflare (used by Goldcast) |
| __cf_bm | Strictly Necessary: Helps manage incoming traffic that matches criteria associated with bots. | Session | Cloudflare (used by G2) |
| _cfuvid | Strictly Necessary: Set by HubSpot's content delivery network provider Cloudflare for rate limiting policies. | Session | Cloudflare (used by HubSpot) |
| ph_phc_* | Strictly Necessary: Helps identify website behavior. | Persistent: 14 days | HockeyStack |
| f_attr | Strictly Necessary: Set and used by Front for audience measurement. | Persistent: 1 month | Front |
| p_attr | Strictly Necessary: Set and used by Front for audience measurement. | Persistent: 1 month | Front |
| __cf_bm | Strictly Necessary: Helps manage incoming traffic that matches criteria associated with bots. | Session | Cloudflare (used by Qualified) |
| _gat | Strictly Necessary: Used by Google to throttle request rate. | Persistent: 1 hour | |
| _ga | Strictly Necessary: Used to calculate visitor, session and campaign data for the site's analytics reports. | Persistent: 1 year | |
| optimizelyDomainTestCookie | Performance: Allows testing of different versions of website pages to different users at the same time and to track how users navigate around our website. | Persistent: 5 months | Optimizely |
| AWSELB | Performance: Used by Elastic Load Balancing from Amazon Web Services to map the visitor's session to the instance and enables "sticky sessions". | Session | Amazon Web Services (used by Optimizely) |
| __hstc | Performance: Used for website analytics. | Persistent: 6 months | HubSpot |
| __hssrc | Performance: Used for website analytics. | Expires at end of session. | HubSpot |
| cookietest | Strictly Necessary: Used to determine if the visitor has accepted the cookie consent box. | Session | HubSpot |
| ASP.NET_SessionId | Performance: Used for website analytics. | Session | TEI by Forrester |
| messageUtk | Performance: Used to enable the ability for chatbots to recognize users across sessions. | Persistent: 13 months | HubSpot |
| optimizelyEndUserId | Performance: Serves as a unique user identifier for Optimizely service, which allows us to test different versions of website pages to different users at the same time and to track how users navigate around our website. | Persistent: 6 months | Optimizely |
| __hssc | Performance: Used for website analytics. | Persistent: 30 minutes | HubSpot |
| hubspotutk | Performance: Facilitates user authentication. | Persistent: 6 months | HubSpot |
| ajs_user_id | Performance: Sets a user ID to track for analytics. | Persistent: 1 year | Front |
| ajs_anonymous_Id | Performance: Used for anonymous visitor identification for analytics. | Persistent: 1 year | Front |
| __hs_opt_out | Strictly Necessary: Used to remember cookie preferences when users visit web pages hosted by HubSpot. | Session | HubSpot |
| __hs_initial_opt_in | Strictly Necessary: Used to remember cookie preferences when users visit web pages hosted by HubSpot. | Session | HubSpot |
| _hs_gpc_banner_dismiss | Strictly Necessary: Used to remember cookie preferences when users visit web pages hosted by HubSpot. | Session | HubSpot |
| __hs_cookie_cat_pref | Strictly Necessary: Used to remember cookie preferences when users visit web pages hosted by HubSpot. | Session | HubSpot |
| __hs_notify_banner_dismiss | Strictly Necessary: Used to remember cookie preferences when users visit web pages hosted by HubSpot. | Session | HubSpot |
| __hs_do_not_track | Strictly Necessary: Used to remember cookie preferences when users visit web pages hosted by HubSpot. | Persistent: 5 months | HubSpot |
| _ga_xxxxxxxxxx | Strictly Necessary: Used to determine user geo. | Persistent: 2 years | |
| _gid | Strictly Necessary: Used for website analytics. | Persistent: 2 years | |
| AWSELBCORS | Performance: Used by Elastic Load Balancing from Amazon Web Services to effectively balance load on the servers. | Persistent: 1 day | Amazon Web Services (used by Optimizely) |
| optimizelyRumLB | Performance: For a small percentage of visitors (less than 10%), Optimizely attempts to collect performance and product usage telemetry. This process is called Real User Monitoring or RUM. This cookie controls the AWSELB cookie's attributes. | Session | Optimizely |
| _clsk | Advertising and Social Media: Used by Microsoft Clarity to connect multiple page views by a user into a single Clarity session recording. | Persistent: 1 day | Microsoft |
| _uetvid | Advertising and Social Media: Used by Microsoft Bing Ads to facilitate engaging with a user that has previously visited our website. | Persistent: 13 months | Microsoft |
| _gcl_au | Advertising and Social Media: Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | Persistent: 2 months | |
| browser_id | Advertising and Social Media: Used for identifying the visitor browser on re-visit to the website. | Persistent: 5 years | Slideshare |
| GCL_AW_P | Advertising and Social Media: Used by Google Ads to provide ad delivery or retargeting. | Persistent: 89 days | |
| _gcl_aw | Advertising and Social Media: Used to serve Google AdWord ads. | Persistent: 3 months | |
| _gcl_gs | Advertising and Social Media: Used to serve Google DoubleClick ads. | Persistent: 3 months | |
| _fbp | Advertising and Social Media: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | Persistent: 90 days | |
| _uetsid | Advertising and Social Media: Used by Bing to determine what ads should be shown that may be relevant to the end user. | Persistent: 1 day | Microsoft |
| VISITOR_INFO1_LIVE | Advertising and Social Media: Used by Youtube to keep track of user preferences for Youtube videos embedded in sites; it can also determine whether the website visitor is using the new or old version of the Youtube interface. | Persistent: 180 days | YouTube |
| VISITOR_PRIVACY_METADATA | Advertising and Social Media: Stores the user's cookie consent state for the current domain. | Persistent: 180 days | YouTube |
| test_cookie | Advertising and Social Media: Used to check if the user's browser supports cookies. | Persistent: 1 day | |
| YSC | Advertising and Social Media: Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session | YouTube |
| __Secure-xxxxxxx | Advertising and Social Media: Used for YouTube advertising. | Session | YouTube |
| NID | Advertising and Social Media: Used to profile the interests of web users and sell advertising space to organizations based on such interest profiles as well as aligning ads to the content on the pages where its customer's ads appear. | Persistent: 180 days | |
| IDE | Advertising and Social Media: Facilitates real time bidding advertising exchange. | Persistent: 13 months | |
| sa-user-id | Advertising and Social Media: Facilitates targeted ads on third party websites. | Persistent: 1 year | StackAdapt |
| sa-user-id-v2 | Advertising and Social Media: Facilitates targeted ads on third party websites. | Persistent: 1 year | StackAdapt |
| sa-user-id-v3 | Advertising and Social Media: Facilitates targeted ads on third party websites. | Persistent: 1 year | StackAdapt |
| zitok | Strictly Necessary: Used to maintain a unique visitor identifier as part of contact record submitted by visitor. | Persistent: 1 year | ZoomInfo |
| _rdt_uuid | Advertising and Social Media: Facilitates targeted ads served by Reddit. | Persistent: 90 days | |
| li_gc | Advertising and Social Media: Enables content sharing. | Persistent: 5 months | |
| lidc | Advertising and Social Media: Set by LinkedIn and used for routing. | Session | |
| bcookie | Advertising and Social Media: Enables LinkedIn functionality on site pages. | Persistent: 1 year | |
| MUID | Advertising and Social Media: Identifies unique web browsers visiting Microsoft sites for advertising, site analytics, and other operational purposes. | Persistent: 1 year | Microsoft |
| tt | Advertising and Social Media: Used to serve MNTN digital ads. | Persistent: 1 year | MNTN |
| guid | Advertising and Social Media: Used to serve MNTN digital ads. | Persistent: 1 year | MNTN |