8,634 words, 276 clausesupdated SEPTEMBER 1, 2026read 08/10/2026source
·UPDATED: AUGUST 2026 | EFFECTIVE: SEPTEMBER 1, 2026
·Asana is a work management platform that provides teams with the tools to orchestrate their work and can now do more than ever as the operating system for human-agent teams, delivering real enterprise productivity.
·At Asana, our mission is your mission. We're committed to protecting your privacy rights, so you can focus on the work that matters most to your business - with peace of mind.
·This Privacy Statement describes how Asana processes your information and explains the choices available to you with respect to your information. To learn more about Asana's commitment to your privacy, please read our Privacy Commitment.
·If you have any questions or concerns about how Asana processes your information or about this Privacy Statement, you can email us any time at privacy@asana.com. Additionally, if you're looking to exercise your privacy rights, you can do so here.
·We updated our Privacy Statement to include information about our business and data processing practices as our product evolves and we further integrate AI into our core service offering.
·It's important to us that you're able to clearly understand how we process your information and what rights you have under privacy and data protection laws. We welcome any questions, concerns, or feedback you may have about the updates to this Privacy Statement.
·You can view the previous versions of this Privacy Statement in the section titled Previous Privacy Statements.
·In situations where our users are subject to our Subscriber Terms, Enterprise Master Services Agreement, other Master Services Agreement to use Asana's services and/or our Data Processing Addendum (DPA), Asana is the processor/service provider (a provider that processes personal data on behalf of or at the direction of a controller, or other similar designation under the law) and our customer (usually a company/organization) is the controller/business (the entity that decides how and why information is processed) of the information provided to Asana via use of Asana. In all other cases, Asana is the controller of the information.
·For example, if you create an account with
·Asana can be used by companies or by individual users:
·If you're using Asana through your organization, for example an educational institution or with your company email address, your organization's own Asana administrator is responsible for the accounts associated with that organization. The Asana administrator can: restrict, suspend, or terminate your access to or ability to use the services, access information about you, access or retain information stored with us (including your workspace content and log data about your use of Asana), and restrict your ability to edit, restrict, modify, or delete information associated with your use of our products and services. Asana also offers services that let our customers work with people outside their own organization. If a company or organization you work with uses Asana to collaborate with you, that organization is the controller of, and responsible for, the management of your data.
·Asana processes information we receive directly from you, automatically collected when you use Asana or visit one of our websites, and collected by Asana from third parties. However, please note that this Privacy Statement does not apply to the processing of your information by third parties through your voluntary use of any third-party integrations available via our services. Please visit those third-party websites directly for more information on their privacy and data protection practices.
·Information needed to create an account
·This includes information that is needed for Asana to create an account for you and manage your ability to log in and out of Asana:
·If you upgrade your account to a paid account, Asana may collect:
·Information you provide to us through your use of Asana
·Other information you may provide to us when you interact with Asana in other ways
·If you directly interact with Asana staff, such as our sales, user research, or user operations groups, or if you become an Asana Ambassador, or if you participate in research conducted by Asana's Work Innovation Lab, Asana may process the following information voluntarily provided by you:
·Information you provide in connection with Asana sweepstakes, contests, or research studies, if you choose to participate Information to verify your identity Information to verify your identity
·Regional Geographic information, such as city and country Social media information Social media information Your date of birth Your date of birth
·Information related to your use of Asana and our websites
·We may also collect the following:
·Information Asana Receives from Other Sources
·Sometimes Asana receives your information from third parties (other individuals, marketing services, third-party integrations), which may include:
·Asana uses your information to operate our products and services, communicate with you, process transactions when you change Asana plans, for security and fraud prevention, and to comply with the law. Specifically, we may process your information to:
·Provide services to you and operate our business
·In addition, we use information about your use of Asana, account information (which may include your email address and name), and information related to third-party integrations to:
·Provide you with support and get your feedback
·Help identify and troubleshoot any issues with your account and answer your questions Resolve support requests Resolve support requests Provide you with reports about usage Provide you with reports about usage
·Survey your opinions through surveys, research studies, and questionnaires Combined Information
·Unless otherwise prohibited by law, we may combine the information that we collect through your use of our products and services with information that we receive from other sources, both online and offline, and use that combined information as set out above. Aggregated and de-identified data
·We may aggregate and/or de-identify information related to your use of Asana (for example, how many tasks or projects you created) so that such information can no longer be linked to you or your device. We may use such aggregated and de-identified data for any purpose, including but not limited to, research and marketing purposes and may also disclose such data to any third parties, including advertisers, promotional partners, sponsors, event promoters, and/or others.
·Artificial Intelligence and Machine Learning
·Some features in Asana are powered by artificial intelligence (AI) and machine learning. Admins and Super Admins can adjust AI preferences for your domain at any time by visiting the admin console.
·When features powered by Asana AI are enabled in your domain, we use metadata related to your domain's use of Asana to train machine learning models. Depending on the model and the feature, these machine learning models power features, both in your domain and other Asana domains.
·When features powered by AI Partners are enabled in your domain, we leverage third-party LLM service providers. Our third-party LLM service providers are contractually prohibited by us from using customer data to train their models.
·For more information about AI in Asana, please review information about Asana AI features and admin controls.
·Asana may use AI technologies, including bots on our websites and in our product, to communicate with you, respond to your comments and questions, and provide information about our products and services. Learn more by visiting Asana's Trust Center. Legal bases for processing
·For more information about the legal bases Asana relies on to process your information, please visit Other Important Information.
·We need to disclose the information we collect about you to make our products and services run smoothly and to operate our business under the following conditions:
·We use and disclose the categories of information we collect from and about you consistent with the various business purposes we discuss throughout this Privacy Statement. We do not disclose your information to third parties for their own direct marketing purposes. For more information, visit our page highlighting Asana's commitment to privacy.
·Security
·Asana takes technical and organizational measures to protect your information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access. However, no method of transmission over the Internet and no means of electronic or physical storage is absolutely secure, so we cannot ensure or warrant the security of that information. We are constantly updating and improving our safeguards and you can read up to date information about our security practices by visiting our Trust page. Storage
·When you use Asana, some information about you will be stored in the United States. For more information about our EU data storage options, please visit our Trust page.
·Transfer of your information out of EEA, UK, Switzerland, and Japan
·When you use our products and services, information about you will be transferred to the United States where the majority of Asana's data processing occurs. We may also transfer information that we collect about you to third party processors across borders from your country or jurisdiction to other countries or jurisdictions around the world.
·EU-US Data Privacy Framework program, the UK Extension to the EU-US DPF, and the Swiss-US Data Privacy Framework
·Asana complies with the EU-US Data Privacy Framework program (EU-US DPF), the UK Extension to the EU-US DPF, and the Swiss-US Data Privacy Framework program (Swiss-US DPF) as set forth by the US Department of Commerce. Asana has certified to the US Department of Commerce that it adheres to the EU-US Data Privacy Framework Principles (EU-US DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-US DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-US DPF. Asana has certified to the US Department of Commerce that it adheres to the Swiss-US Data Privacy Framework program Principles (Swiss-US DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-US DPF.
·In compliance with the EU-US DPF, the UK Extension to the EU-US DPF, and the Swiss-US DPF, Asana commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-US DPF, the UK Extension to the EU-US DPF, and the Swiss-US DPF to BBB National Programs, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit please visit the BBB National Programs Dispute Resolution Process web site at https://bbbprograms.org/programs/all-programs/dpf-consumers/ProcessForConsumers for more information or to file a complaint. The services of BBB National Programs are provided at no cost to you.
·Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available as set forth in Annex I of the DPF Principles. Asana is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC) with respect to its compliance with the provisions of the EU-US DPF, the UK Extension to the EU-US DPF, and the Swiss-US DPF.
·Asana will take reasonable and appropriate steps necessary to ensure that any third party who is acting as a "data processor" under EU, UK, and Swiss terminology is processing the personal data we entrust to them in a manner that is consistent with the DPF Principles. Asana is potentially liable in cases of onward transfer to third parties of data of EU, UK, and Swiss individuals received pursuant to the EU-US DPF, the UK Extension to the EU-US DPF, and the Swiss-US DPF, respectively.
·If there is any conflict between the terms in this privacy statement and the EU-US DPF Principles and/or the Swiss-US DPF Principles, the Principles shall govern.
·To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.
·If the EU-US DPF, the UK Extension to the EU-US DPF, and the Swiss-US DPF do not apply, Asana relies on other data transfer mechanisms to transfer personal data outside the EEA, the UK, and Switzerland, such as Standard Contractual Clauses. Data Retention
·We will retain your information for the period necessary to fulfill the purposes outlined in this Privacy Statement, to make our products and services available to you, or as instructed by you, unless a longer retention period is required or permitted by law.
·Use by children under 16
·If you are under the age of 16, you may not have an Asana account or use Asana's products or services. We do not knowingly process any information from, or direct any of our products or services to, children under the age of 16. Marketing Practices and Choices
·If you receive email from us, we may use certain analytics tools, such as clear GIFs that capture data about your interaction with the email, which may include the date and time when you opened our email and whether you clicked on any links or banners within our emails. This data allows us to gauge the effectiveness of our communications and marketing campaigns.
·You may instruct us not to use your contact information to contact you by email, postal mail, or phone regarding products, services, promotions, and special events that might appeal to your interests by contacting us via the methods listed in the Contact Us and Privacy Questions section. In promotional marketing commercial email messages, you can also opt out by following the instructions located at the bottom of such emails or contact us at privacy@asana.com.
·Please note that, regardless of your request, we may still use and disclose certain information as permitted by this Privacy Statement or as required by applicable law. For example, you may not opt out of certain transactional, operational, or service-related emails, including those reflecting our relationship or transactions with you. Global Privacy Control and Do Not Track
·Where required, Asana honors the Global Privacy Control (GPC) signal, which opts users out of any potential sale of data as well as targeting cookies.
·Do Not Track is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our websites for third party purposes, and that is why we provide the ability to opt out, if needed, and adjust your cookies preferences. We do not currently recognize or respond to browser-initiated DNT signals. To learn more about Do Not Track, you can do so here.
·Please note that Do Not Track is a different functionality from the browser-based Global Privacy Control signal. For more information about how Asana uses cookies and similar tracking technologies, visit our Cookies Notice.
·Legal Bases for Processing Your Information
·The laws in some jurisdictions require us to inform you of our legal bases for processing your information. Our legal bases for collecting and using your information described above will depend on the particular type of information and the specific context in which we collect it. Please see examples of legal bases for processing that we rely on:
·Asana users from around the world use our products to bring clarity to their work. Regardless of what country you're located in (or which state in the US), we respect your ability to know, access, correct, export, restrict the processing of, and delete your information, and have extended those rights globally. We will not discriminate against you for exercising your privacy rights. Information about your rights
·Upon your request or as required by law, and subject to applicable legal exceptions, we will:
·If you request these rights, we will need to verify your identity and may need to verify your relationship with Asana (for example, if you're an administrator of an Asana organization, division, or workspace and you're making a request on behalf of another individual) for security and to prevent fraud. You may be able to designate an authorized agent to make requests on your behalf. In order for an authorized agent to be verified, the authorized agent must present signed, written permission to make such requests or a power of attorney. We may also contact you to verify your identity before processing the authorized agent's request.
·We may take additional steps to verify that you are authorized to make the request. If you are an end user of Asana's services and not a direct customer of Asana (for example, your company uses Asana and you're an employee or authorized representative of that company), you should direct requests relating to your information to the administrator of your company's Asana account. We will redirect you to your administrator or notify the administrator directly. To exercise your privacy rights, please make a request by filling out this form.
·Please note, however, that certain information may be exempt from such requests in some circumstances (for example, if we need to keep processing your information for our legitimate interests or to comply with a legal obligation). If we deny your information request, you have the right to appeal our denial. You can exercise this right by contacting us at the contact details provided at the bottom of this Privacy Statement. Your description must include your full name and the email address used for your account with us, along with a copy of the denial notice you received from us.
·Right to manage cookies preferences and opt out of targeted advertising
·As explained in detail in our Cookies Notice, we provide information about your device and online browsing activities to third-party advertising providers for targeted online advertising purposes, so that we can provide you with more relevant and tailored ads regarding our services.
·If you would like to opt out of our online disclosure of your information through cookie and pixel technology, please click here:
·or enable Global Privacy Control within your browser.
·Categories of information collected and disclosed
·If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA), and we want to provide you with the following additional information about the purpose for which we use each category of personal information we collect (as defined by CCPA), the categories of third parties to which we disclose personal information for a business purpose or for cross-context behavioral advertising, which includes our use of third-party analytics services and online advertising services. These are described in detail in our Cookies Notice and may result in the disclosure of online identifiers (e.g., cookie data, IP addresses, device identifiers, and usage information).
·Specifically, your contact information (including email) or internet network and device information (including cookie data and IP address) may be disclosed to online advertising and analytics partners.
·For more information about each category of personal information, purpose of use, and third parties to which we disclose personal information, please see the Information We Process, How We Use Your Information, and How We Disclose Your Information sections of our Privacy Statement.
·Notice of Right to Opt Out of the Sale/Sharing of Personal Information: The CCPA sets forth certain obligations for businesses that "sell" personal information or "share" personal information for cross-context behavioral advertising purposes. Under the CCPA, "sale" and "sharing" are defined such that they may include using cookies to allow third parties to receive certain information for advertising and related purposes. If you would like to opt out of such "sales" and "sharing," please click here and follow the instructions provided here. If you have a legally recognized browser-based opt out preference signal turned on via your device browser, such as Global Privacy Control, we recognize the preference expressed by such signal in accordance with applicable law. We do not knowingly sell or share the personal information of minors under 16 years of age. For more information, please see our Cookies Notice. Other CCPA rights
·We do not offer any financial incentives in exchange for your personal information. If we ever do, we will provide you with additional disclosures regarding those incentives at the time they are offered.
·The CCPA also allows you to limit the use or disclosure of your sensitive personal information (as defined in the CCPA) if your sensitive personal information is used for certain purposes. Please note that we do not use or disclose sensitive personal information other than for business purposes for which you cannot opt out under the CCPA.
·Please see the Your Privacy Rights section of our Privacy Statement above for information about the additional rights you have with respect to your personal information under California law and how to exercise them. Retention of your personal information
·Please see information under Data Retention in the Protection, Storage, Transfer and Retention of Your Information section of our Privacy Statement. California "Shine the Light" disclosure
·The California "Shine the Light" law gives residents of California the right under certain circumstances to opt out of the disclosure of certain categories of "personal information" (as defined in the Shine the Light law) with third parties for their own "direct marketing purposes" (as defined in the Shine the Light law), or in the alternative, that we provide a cost-free means for consumers to opt out of any such disclosure. We do not currently disclose your personal information to third parties for their own direct marketing purposes. If you want to opt out of sales/sharing of personal information as provided under the CCPA, please see the "Your choices regarding online advertising and related activities" section above.
·Nevada rights
·Under Nevada law, certain Nevada consumers may opt out of the sale of information about you. We do not sell your data in accordance with Nevada Senate Bill 220. However, if you are a Nevada resident you may submit a request to opt out of any potential future sales under Nevada law by completing Asana's Nevada Opt-Out Form. Please note, if needed, we may take reasonable steps to verify your identity and the authenticity of the request.
·We will update this Privacy Statement to make sure it accurately reflects our data collection and use practices, our amazing features, advances in technology, or as applicable laws require. We will comply with applicable legal requirements regarding providing you with notice and/or consent when we make such changes, depending on the type of change made. We also provide information about how our Privacy Statement has changed over time below.
·Asana is located at 633 Folsom Street, Suite 100, San Francisco, CA, 94107-3600. If you wish to contact us or if you have any questions about or complaints in relation to this notice, please contact us at privacy@asana.com. To contact our Data Protection Officer, please email dpo@asana.com.
·January 1, 2020 December 15, 2021 January 1, 2023 October 11, 2023 October 27, 2023 December 20, 2023 December 20, 2024 December 5, 2025